The 2025 Be Good Foundation + Voler jerseys are inspired by Be Good's love of and commitment to our environment and our public lands. The jersey's mountain scape design was inspired by the mountains in Laos and those in Idaho, the two places dear to our founder Rebecca Rusch. This jersey is meant to be a reminder of the vast beauty we are surrounded by and how important it is for us to protect it for generations to come.
The purchase of each jersey continues to support our foundation, the work we do getting more people outside cherishing our lands, and the groups we continue support.